I grew up a stone's throw from a woman who attached a $500 bicycle rack to the roof of her 1992 Cherokee. In the 12 years I saw that roof rack traveling about town there was never so much as a child's scooter strapped into its industrial strength steel frame. This woman didn't even own a bicycle. This struck me as curious, so I finally asked her about it, about the necessity of a roof rack for bicycles when none were owned. She told me the rack made the Cherokee look "sporty". This was a revelation to me. In that moment I realized that a simple purchase really could change your image. I no longer thought of her as a slobby, fat troll who only left her house to go to Costco, but someone who was living a 'sporty' lifestyle. Obviously, I began to treat her as such. So if your fat ass is hidden behind the wheel of a car where no one can see you, throw a sports rack on the top of your vehicle so everyone knows that you grab life by the horns.
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